Dear {first_name},

One of your meeting and event industry colleagues paid 1to1 Speaking a very gratifying compliment this week. He described Don Peppers and Martha Rogers as "the gold standard for high-content, high-energy presentations that have lasting impact." Another global organizer commented that she "never had to worry" about our presenters or our content "not delivering."

We are inordinately to have worked with speaker bureaus and event organizers the world over, and appreciate your trust every time you offer Peppers & Rogers' speakers as solution providers to your corporate and association clients. We are keenly aware of the balance and focus that it takes to cultivate lasting customer relationships, and we are committed to making your business goals our mission objectives.

Don and Martha have aligned themselves with astute and cutting-edge theorists and practitioners who further expand the customer-centric concepts, strategies, tactics and measures that drive successful business conclusions. The subject matter experts from 1to1 Speaking are proven presenters, with real-world stories and lessons learned to offer.

To help you be aware of the full range of resources available to you, I'll be sending you a periodic update on the newest insights from our experts, showcasing their global experiences and observations on the dynamic trends taking place in business and society. If one of our subject areas or presenters peak your interest, do give a shout. I'm looking forward to working with you.

Best,

Jennifer Makris
Director, 1to1 Speaking Services

Visa, Motorola, American Express, Toyota, Eurotunnel, Budget Rent-a-Car. These are just a few of the global brands that Luc Bondarhas worked with on the development and implementation of world-class loyalty programs. Luc has a practitioner's technical expertise in the analysis, design, and management of loyalty initiatives across a variety of industry sectors. He's able to combine this with a brand marketer's insight to create a unique thought leadership perspective. Coming hot on the heels of a very successful presentation for Gartner last week, your audience can also tap into Luc's expertise on marketing's hottest topic.

How should marketing strategy and execution best merge to positively alter the customer experience? Getting to the source of this challenge is what keeps James Vila up at night. James currently leads our Customer Experience practice and has an exemplary background in direct and interactive marketing. He has implemented customer experience initiatives with a broad and diverse clientele. James' upbeat and passionate style brings great energy to any event.


CUSTOMER EXPERIENCE AND LOYALTY CONFERENCE ~ SEPTEMBER 20, 2006, LAS VEGAS, NV
See James Vila, Principal, Peppers & Rogers Group, discuss winning customer experience management and loyalty strategies that cut down churn and promote customer retention.

LOYALTY WORLD 2006 ~ SEPTEMBER 26, 2006, LONDON, UK
Join Luc Bondar for a pre-conference workshop, where he will demonstrate how predictive modeling and loyalty analytics should be the centerpiece of a successful approach to analytical CRM.

IQPC ADVANCED CUSTOMER MANAGEMENT CONFERENCE ~ SEPTEMBER 27, 2006, LONDON, UK
Don Peppers will discuss the application of Return on CustomerSM by financial service providers, and demonstrate how companies would manage their business differently if they used this metric alongside ROI.

MOBILE MARKETING CONGRESS ~ OCTOBER 12, 2006, BRUSSELS, BELGIUM
Martha Rogers, Ph.D. will be presenting her characteristically engaging insights on the compelling future of mobile marketing to a European audience in Brussels, Belgium.

SALES & MARKETING EXECUTIVE ASSOCIATION CONFERENCE ~ OCTOBER 13, 2006, PUERTO RICO
Don Peppers will present his latest thinking on the lasting effects of new technologies in marketing and customer strategy to this international group of marketing decision-makers.

SIEMENS BUSINESS LEADERSHIP FORUM ~ OCTOBER 20, 2006, BERLIN, GERMANY
Don Peppers will offer his latest contemplations on the benefits of trust and the customer value equation during his keynote presentation at Siemens' Ascent 2006 strategy conference in Berlin.

THE CONFERENCE BOARD 2006 MARKETING CONFERENCE ~ NOVEMBER 1, 2006, NEW YORK, NY
Join Carlson Marketing CEO Jim Schroer as he expounds on the dynamic future of marketing, and the need for aggressive and innovative brand strategies to engage your customers.

1to1 Media:
901 Main Ave.
Norwalk, CT 06851

Copyright © 2006 Carlson Marketing. All rights reserved. 1to1 is a registered trademark of Carlson Marketing and is registered in the U.S. Patent and Trademark Office. Peppers & Rogers Group is a division of Carlson Marketing.

VOL.1 Fall 2006

Solving Business Challenges is the Focus for New Peppers & Rogers Group Content

Don Peppers, Martha Rogers Ph.D., and the rest of the 1to1 Faculty offer insights that resonate with executive audiences worldwide and across all vertical markets. Below are recent presentations showing the latest thinking of our experts.

Dancing Shoes for Honeybees
How do you engage and influence customers? It's becoming an increasingly complex challenge. Technology has empowered consumers as never before. This presentation demonstrates how to influence and mobilize this new, empowered customer. >>

Global Efficiency, Local Autonomy
Employment structures are rapidly changing as routine decisions are increasingly automated and routine tasks are outsourced to lower-wage geographies. The true promise of globalization is cost efficiency. In this session, we consider how companies will survive and thrive in the global economy by re-visiting the way customers create value for your enterprise. >>

The Company You Keep
Information technology and globalization are changing the very character of every competitive company's employee base. This presentation, explores the key issues surrounding the creation — and retention — of a customer-first culture within your organization. >>

INNOVATION AND ADVANTAGE:
Driving Innovation in the
Post-CRM Age
There is no hotter topic in business today than innovation. It’s the key to growth, but to truly innovate – with breakthrough thinking that drives competitive advantage – companies must take a customer perspective. Here, Don Peppers and Martha Rogers Ph.D. explore how a customer-oriented organization can stimulate “open source” innovation from customers. >>


What's Next For Loyalty Programs? Turning Data into a Strategic Asset
Peppers & Rogers Group experts Luc Bondar and Will Wittkopf discuss how to make the most of your loyalty data in this interactive webinar. To listen >>

Employee Empowerment Boosts Customer Satisfaction
A new podcast features Martha Rogers exploring the importance and bottom-line benefits of empowering your customer-facing employees.
To listen >>

Brand Positioning from the Bottom Up
On this podcast, Carlson Marketing CEO and 1to1 Faculty Advisor Jim Schroer tells us that the most effective marketers recognize the need to focus on below-the-line activities (call center, events, data insight) in order to maximize their success. To listen >>