Porsche Shifts Into Marketing Overdrive
Spending the summer at places like Martha's Vineyard, Nantucket, and the Hamptons is all about being seen. For marketers, it's no different. Porsche recently jumped in on the action with customized video programming in local markets to reach the affluent and influential. Continue...
OPINION
The Credibility Issues of the Wiki World
Did you know that former U.S. Attorney General John Siegenthaler was suspected in JFK assassination conspiracy? How about that Prince recorded some of his best work while under the influence of Ecstasy? Did you know that the spotlight of the Luxor Hotel in Las Vegas is as bright as 30.2 billion lumens? I learned all this on Wikipedia. Continue...
HOT LIST
Social Shopping
The popularity of social networking and social media was bound to hit e-commerce. Think of it as Macy's meets Myspace. Even online commerce behemoths eBay and Yahoo are scrambling to get in on the act. Check out some new trends around social shopping. Continue...
About 1to1 Media
1to1 Media, the independent publishing division of Carlson Marketing, is dedicated to helping organizations use customer strategy and relationship marketing to realize the greatest value from their customer base. We provide resources that deliver current and relevant information on the latest leadership regarding marketplace trends and marketing best practices. Our goal is to inspire senior executives to drive change within their organizations, making customer-based initiatives and relationship marketing the centerpiece of their growth strategy.
Led by 1to1 Magazine, 1to1 Media's print, electronic and custom publications explore the best practices, trends and developments from companies who are using customer initiatives to drive bottom-line impact.